Vanksen

VanksenCaseStudy_UK.pdf

NetBenefit stepped in at 48 hours’ notice to host the ladygaga.fr site, providing infrastructure which supported the arrival of 25,000 French LadyGaga fans in the first five minutes in order to promote her new album “Born This Way” in May. Vanksen and Polydor realised, just two days before the release of LadyGaga’s new single, that their usual providers did not have the capacity to support the uploading of the expected video content or to handle the high levels of traffic expected.

The project for Vanksen was a one month competition, French This Way, where the fans of LadyGaga created pastiches of the song’s video and posted them online to win tickets to a private concert by “The Mother Monster” herself. Given the high profile of this star, it was imperative that these large amounts of data could be easily uploaded with no interruption to the site. 800 video entries were uploaded with the winner being viewed 30,000 times and the site receiving over 71,000 unique visits.

“We were under extreme time pressures. It was imperative that the site went live on the right day and stayed up. Having previously worked with NetBenefit I knew they would have the skills and commitment necessary to give us the best chance of success. And it worked!” Client Director at Vanksen” said Caroline Cassino, Account manager at Vanksen who was in charge of the operation. NetBenefit prides itself on its swift and efficient levels of service. It was able to respond to Vanksen’s request, providing an estimate and commitment within an hour. Colin Bell, Managing Director at NetBenefit commented “Our aim is to remove the technical pressures for creatives managing the design and delivery of websites and online campaigns. There was no spec for this project, just the knowledge that for an artist of this international stature, the site could not crash!” He continued, “We know that agencies face unique hosting issues and typically need more capacity flexibility and managed support than other users. In our VIP Lounge programme, they will find a service that is created specifically for their needs and some significant financial incentives.”