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Load balancing for high performance websites and applications

The performance of your servers has the potential to directly influence both your online brand experience and your revenue generation.  Users will click elsewhere if your website does not load quickly and Google’s algorithms now reward websites with pages that load more quickly.

Load balancing is a straightforward concept but one that can make a big difference to your website performance and its availability. 

In most cases, a physical load balancer sits in front of your servers, or server cluster, and distributes traffic to the load balanced servers according to a set of configuration rules.  The load balancer will continuously check the health, or availability, of the servers, website or application within the hosting platform.

By load balancing your servers, you can guarantee a faster user experience whilst also providing higher availability, as your website is protected from a single point of failure at the server level.

Contact us to find out more.

Load balancing allows you to:

  • Increase website performance.  By using multiple servers to deal with user requests, you can improve throughput to ensure a high speed performance for your websites or web applications. 
  • Easily scale your hosting platform by adding more servers behind the load balancer in times of anticipated high traffic.
  • Increase your website response times to improve your Google search ranking.
  • Protect against downtime or manage server maintenance.  In the event of a server failing, or being down due to scheduled maintenance, the load balancer will automatically direct traffic to the live server (s).

At NetBenefit, we can offer you three different types of load balancing service:

Our experienced team of consultants will work closely with you to work out exactly which load balancing solution will deliver the best performance for your website or application.