Knowing me, knowing you'

NetBenefit, one of the UK's most experienced managed hosting providers and part of Group NBT Ltd, has announced it is now offering IndexTools, a specialist tool which delivers on-demand web analytics solutions, to all of its customers, including a 15 day free trial.

A comprehensive website reporting system, IndexTools uses a sophisticated, browser-based, tracking system to identify and track visitors through a website. The system is able to identify details about website visitors, where visitors go in the website, and what they do while in the website.  This will enable NetBenefit's customers to continuously measure the experiences of their web efforts, helping them to increase sales, reduce marketing costs and encourage visitor retention.

IndexTools is based on an award-winning proprietary database backend that comfortably serves even the most demanding high volume clients, with sites running into the hundreds of millions & billions of page views per month.

Dennis Mortensen, COO, IndexTools said "We provide e-business leaders with accurate, insightful and timely intelligence about the effectiveness of their web efforts. NetBenefit are experts in the hosting field, supporting some of the UK's leading enterprises, and will now be able to offer their customers a highly sophisticated tool to analyse and make the most of their business channels."

By better understanding their existing customer base, organisations can target new customers more effectively. This is true of Edward Robertson, an award winning web design agency in the North East of England and a NetBenefit customer. Simon Crisp, Director, Edward Robertson, explains: "We have been with NetBenefit for over ten years as they are unmatched when it comes to quality of service, response times and reliability. We only started using IndexTools with two of our customers including www.shopsafe.co.uk, about two months ago but already it has become invaluable, monitoring in real time what users are actually experiencing on their sites. Through it you can make immediate decisions to change navigation, change wording and re-arrange placement of content to rapidly increase your ROI and conversions. We couldn't live without it now!"

Sarah Edwards, Product Manager, NetBenefit, said: "The IndexTools solution is simple to use and allows us to measure perceptions in real-time, with easily accessible results. Although we have only been offering this for a few months it has already proved to be very successful.  The majority of our customers rely on the web as a serious business channel and it is vital that their sites continuously adapt to their customers' needs - IndexTools enables them to achieve this."

Notes To Editors

Established in 1995 and a division of Group NBT Ltd (LSE: NBT), NetBenefit has become one of the UK's most experienced hosting providers, offering a range of shared and managed hosting services to suit every level of enterprise. Its world-class network infrastructure allows it to guarantee 100% network availability and delivers over 3Gbps bandwidth. With a range of innovative high-end services at sensible prices, which can easily be tailored to meet requirements, NetBenefit’s solutions help businesses to scale new heights. Its customers include organisations such as the England and Wales Cricket Board and the Liberal Democrats. For further information about NetBenefit, please visit www.netbenefit.com

For further information about this release or any other press enquiries, please email netbenefit@furlongpr.com or contact Ross Furlong on 0845 053 6855