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YouTube debacle highlights need for Better planning around hosting portfolios
Universal Tube & Rollform Equipment's (www.Utube.com) decision to sue YouTube over its 'sound-a-like' site highlights the need for better planning around web hosting portfolios, claims NetBenefit, one of the UK's most experienced web hosting companies. So what can organisations do to avoid similar debacles that lead to long established companies such as Universal Tube finding their sites suddenly unusable?
Jonathan Robinson, COO NetBenefit, comments: “This is a classic example of a company not planning its hosting portfolio properly. Many businesses don’t understand what hosting is about or what questions to ask to avoid slip-ups. The volume of traffic Universal Tube experienced was exceptional but risk assessment is key when it comes to doing business online.
"Unforeseen problems can occur around DDoS attacks or when a newly released product or service unexpectedly takes off leading to unusually high levels of traffic. Companies need to be prepared. There are some simple steps that can be followed and some easy questions that organisations should be asking. Prevention really is the cure. Making sure domain name protection is in place and knowing how a host will react to unprecedented spikes in traffic is key. Foresight, planning and understanding your hosting provider will make sure that situations like Universal Tube can be avoided."
For further information about this release or any other press enquiries, please email netbenefit@furlongpr.com or contact Ross Furlong on 0845 053 6855
Notes To Editors:
Established in 1995 and a division of Group NBT Ltd (LSE: NBT), NetBenefit has become one of the UK's most experienced hosting providers, offering a range of shared and managed hosting services to suit every level of enterprise. Its world-class network infrastructure allows it to guarantee 100% network availability and delivers over 3Gbps bandwidth. With a range of innovative high-end services at sensible prices, which can easily be tailored to meet requirements, NetBenefit’s solutions help businesses to scale new heights. Its customers include organisations such as the England and Wales Cricket Board and the Liberal Democrats. www.netbenefit.com







