Morello inspires Insight Investment's marketing teams

Mediasurface today announced that its flagship web content management (WCM) system, Morello, has been chosen by Insight Investment, the asset management division of HBOS Bank of Scotland (HBOS) to provide an outsourced WCM solution including implementation, consultancy, training services and, crucially, a single point of contact helpdesk for all operational matters, including website design and hosting.

Morello will power a newly designed www.insightinvestment.com website supporting four business divisions: Corporate, Retail, Institution and European. The new website will deliver rich interactive content dynamically, and is scheduled to go live in early 2008. Subsequent phases of the project will involve Morello integrating with Insight Investment’s new MOSS 2007 powered Intranet, which will enable internally held documents to be published externally.  Future requirements include use of Morello to power personalised Client Extranets providing integration into Insight Investment’s back-office transactional and customer relationship management systems.

Insight will utilise Morello’s Instant Site website creation wizard to create a number of new European websites as well as micro-sites for product launches and marketing events.  Instant Site will provide Insight with significant content re-use and online brand protection, enabling new fully functional websites to be created in less than 10 clicks.  Morello’s Taxonomy Browser will enable Insight’s marketing teams to automatically tag content based on a new corporate-wide classification index, improving search engine optimization and driving website visitor targeting activities.

 With Morello the marketing teams across Insight Investment’s businesses will be empowered to create, publish and manage their own content including deployment of future sites.  With Mediasurface providing an outsourced solution, IT will not need to get involved in the operational management of the website, thus enabling them to focus on their core business of Asset management.

Alison Swonnell, head of marketing, commented,
"Morello’s significant ease of use will enable the marketing teams who support our corporate, retail, institutional and European business channels to focus wholly on website publishing of content and documents."

Mediasurface led a consortium of specialist partners which included Lemon Foundation, the specialist online marketing, website production and design agency, and NetBenefit, one of the UK’s most experienced managed hosting service providers, to deliver the full outsourced WCM proposition to Insight Investment.

Alison added, "Mediasurface, working with their recommended partners Lemon Foundation and NetBenefit, we think provides us with exactly what we want, which is a fully outsourced web content management solution from a closely integrated team of experts with proven experience in our asset management sector." 

Commenting on the award of contract, Andy Peart, Chief Marketing Officer at Mediasurface said, "We are delighted to be working with Insight Investment and look forward to helping them exceed their business objectives. Morello will empower their internal marketing teams, who can now own and drive forward their online web presence to the next level.  In the Financial Services sector, and in particular within Asset Management companies, we are seeing an increasing demand for highly personalised Client Extranets to support customer self-service.  Morello, with its strong personalisation capabilities and support for Web 2.0, will enable Insight to provide highly engaging and interactive websites to accelerate its client development and acquisition strategies."

Ends

About Insight Investment - www.insightinvestment.com

Insight Investment Management (Global) Limited is the asset manager of HBOS plc. Registered in England and Wales. Registered office 33 Old Broad Street, London EC2N 1HZ.  Registered no. 827982.  Authorised and regulated by the Financial Services Authority.

Insight Investment manages funds for institutional and retail clients across a range of asset types including equities, bonds, derivatives and alternatives, with the aim of providing precise investment solutions for investment needs. Insight’s assets under management as at 30 June 2007 totalled £102.1bn.

About NetBenefit

NetBenefit is part of London listed Group NBT Ltd (LSE: NBT.).  Established in 1995, NetBenefit is an experienced provider of Managed Hosting services in the UK, with a range of services to suit every level of business.   Its world-class network infrastructure allows it to guarantee resilient, available and secure Managed Hosting for businesses that need a hosting provider they can depend upon.

Group NBT Ltd is a leading provider of domain name management and Internet-related services through the three trading brands, NetNames, NetBenefit and Easily.co.uk. Group NBT has over 200 employees and is based in London with offices in Copenhagen, New York, Nice, Frankfurt, Munich and Madrid.

About Mediasurface

Mediasurface develops, markets and implements Web Content Management (WCM) software that helps businesses take full advantage of the capabilities of the web by transforming the complex task of managing websites into straightforward activities.

Its enterprise strength solution Morello has changed the face of content management and is used to power sophisticated intranets, extranets, websites and other digital channels for many of the world’s leading companies.

Immediacy is an intuitive website and intranet management solution for medium sized organizations and corporate departments that makes it easy for anyone to create and maintain high quality websites.

Pepperio is a one-stop-shop package for SME’s exclusively offered by Mediasurface’s network of accredited Pepperio partners, allowing smaller businesses to easily run a professionally designed website for a low fixed monthly fee.

Mediasurface operates through wholly owned subsidiaries and partners across Europe, the USA, India and the AsiaPacific region. www.mediasurface.com