How To: Keep a music site running under periods of high traffic.

Other musicians may see it as a badge of honor if their site crashes on the day of an album launch; a kind of proof of popularity. LadyGaga clearly has a digital reputation to maintain. In just 48 hours from brief to implementation, NetBenefit provided the hosting support to make sure that ladygaga.fr went live on the right day and stayed up. Over 800 were uploaded, the best of which were viewed over 70,000 times. So how do you ensure you have the technology to support increasingly complex campaigns like this?

Read about Partnership, Parameters and Involvement.